| Market orientation, marketing capabilities, and firm performance NA Morgan, DW Vorhies, CH Mason Strategic Management Journal 30 (8), 909-920, 2009 | 2419 | 2009 |
| Collinearity, power, and interpretation of multiple regression analysis CH Mason, WD Perreault Jr Journal of Marketing Research, 268-280, 1991 | 2206 | 1991 |
| An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior S Im, BL Bayus, CH Mason Journal of the Academy of Marketing Science 31 (1), 61-73, 2003 | 1029 | 2003 |
| Defection detection: Measuring and understanding the predictive accuracy of customer churn models SA Neslin, S Gupta, W Kamakura, J Lu, CH Mason Journal of marketing research 43 (2), 204-211, 2006 | 835 | 2006 |
| Nonlinear least squares estimation of new product diffusion models V Srinivasan, CH Mason Marketing science 5 (2), 169-178, 1986 | 796 | 1986 |
| Visual representation: Implications for decision making NH Lurie, CH Mason Journal of Marketing 71 (1), 160-177, 2007 | 661 | 2007 |
| Responses to information incongruency in advertising: The role of expectancy, relevancy, and humor YH Lee, C Mason Journal of Consumer Research 26 (2), 156-169, 1999 | 506 | 1999 |
| Characteristic, beneficial, and image attributes in consumer judgments of similarity and preference R Lefkoff-Hagius, CH Mason Journal of Consumer Research 20 (1), 100-110, 1993 | 392 | 1993 |
| Does innate consumer innovativeness relate to new product/service adoption behavior? The intervening role of social learning via vicarious innovativeness S Im, CH Mason, MB Houston Journal of the Academy of Marketing Science 35 (1), 63-75, 2007 | 314 | 2007 |
| The link between attractiveness of “extrabrand” attributes and the adoption of innovations TC Boyd, CH Mason Journal of the Academy of Marketing Science 27 (3), 306, 1999 | 239 | 1999 |
| Agility in retail banking: A numerical taxonomy of strategic service groups LJ Menor, AV Roth, CH Mason Manufacturing & Service Operations Management 3 (4), 273-292, 2001 | 231 | 2001 |
| An approach for identifying cannibalization within product line extensions and multi-brand strategies CH Mason, GR Milne Journal of Business Research 31 (2-3), 163-170, 1994 | 225* | 1994 |
| CRM in sales-intensive organizations: A review and future directions JF Tanner Jr, M Ahearne, TW Leigh, CH Mason, WC Moncrief Journal of Personal Selling & Sales Management 25 (2), 169-180, 2005 | 192 | 2005 |
| An Evaluation of Estimation Procedures for New Product Diffusion Models V Mahajan, V Srinivasan, C Mason Innovation Diffusion Models of New Product Acceptance, 203-234, 1986 | 146 | 1986 |
| Issues and perspectives in global customer relationship management B Ramaseshan, D Bejou, SC Jain, C Mason, J Pancras Journal of Service Research 9 (2), 195-207, 2006 | 142 | 2006 |
| OPTIMAL DATABASE MARKETING (BOOK) RG Drozdenko, PD Drake Journal of Marketing Research 39 (4), 499-501, 2002 | 110* | 2002 |
| OPTIMAL DATABASE MARKETING (BOOK). RG Drozdenko, PD Drake Journal of Marketing Research 39 (4), 499-501, 2002 | 110* | 2002 |
| New product entries and product class demand CH Mason Marketing Science 9 (1), 58-73, 1990 | 88 | 1990 |
| The role of tangible and intangible attributes in similarity and preference judgments R Lefkoff-Hagius, CH Mason ACR North American Advances, 1990 | 68 | 1990 |
| Emotionality and Semantic Onsets: Exploring Orienting Attention Responses in Advertising JH Nielsen, SA Shapiro, CH Mason Journal of Marketing Research 47 (6), 1138-1150, 2010 | 67 | 2010 |
