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Elina Jaakkola
Elina Jaakkola
Professor of Marketing, Turku School of Economics, University of Turku
Verified email at utu.fi
Title
Cited by
Cited by
Year
The role of customer engagement behavior in value co-creation: A service system perspective
E Jaakkola, M Alexander
Journal of service research 17 (3), 247-261, 2014
17462014
Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process
L Aarikka-Stenroos, E Jaakkola
Industrial marketing management 41 (1), 15-26, 2012
12382012
Designing conceptual articles: four approaches
E Jaakkola
AMS review 10 (1), 18-26, 2020
10512020
Customer experience: fundamental premises and implications for research
L Becker, E Jaakkola
Journal of the academy of marketing science 48, 630-648, 2020
9222020
Service experience co-creation: conceptualization, implications, and future research directions
E Jaakkola, A Helkkula, L Aarikka-Stenroos
Journal of service management 26 (2), 182-205, 2015
6202015
Value co-creation in solution networks
E Jaakkola, T Hakanen
Industrial Marketing Management 42 (1), 47-58, 2013
4742013
Customer experience management in hospitality: A literature synthesis, new understanding and research agenda
J Kandampully, TC Zhang, E Jaakkola
International Journal of Contemporary Hospitality Management 30 (1), 21-56, 2018
4732018
Fresh perspectives on customer experience
JR McColl-Kennedy, A Gustafsson, E Jaakkola, P Klaus, ZJ Radnor, ...
Journal of Services Marketing 29 (6/7), 430-435, 2015
4512015
Palvelujen tuotteistamisesta kilpailuetua. Opas yrityksille.
E Jaakkola, M Orava, V Varjonen
Tekes, Helsinki, 2007
450*2007
Customer participation and value creation: a systematic review and research implications
M Mustak, E Jaakkola, A Halinen
Managing Service Quality: An International Journal, 2013
4462013
Actor engagement in networks: Defining the conceptual domain
RJ Brodie, JA Fehrer, E Jaakkola, J Conduit
Journal of service research 22 (2), 173-188, 2019
3472019
Zooming out: actor engagement beyond the dyadic
MJ Alexander, E Jaakkola, LD Hollebeek
Journal of Service Management 29 (3), 333-351, 2018
2842018
A bricolage perspective on service innovation
L Witell, H Gebauer, E Jaakkola, W Hammedi, L Patricio, H Perks
Journal of Business Research 79, 290-298, 2017
2662017
Co‐creating customer‐focused solutions within business networks: a service perspective
T Hakanen, E Jaakkola
Journal of Service Management, 2012
2522012
How to manage innovation processes in extensive networks: A longitudinal study
L Aarikka-Stenroos, E Jaakkola, D Harrison, T Mäkitalo-Keinonen
Industrial marketing management 67, 88-105, 2017
1762017
Customer participation management: Developing a comprehensive framework and a research agenda
M Mustak, E Jaakkola, A Halinen, V Kaartemo
Journal of Service Management 27 (3), 250-275, 2016
1542016
Accessing resources for service innovation–the critical role of network relationships
H Rusanen, A Halinen, E Jaakkola
Journal of Service Management 25 (1), 2-29, 2014
1522014
Unraveling the practices of “productization” in professional service firms
E Jaakkola
Scandinavian journal of management 27 (2), 221-230, 2011
1392011
Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey
H Terho, J Mero, L Siutla, E Jaakkola
Industrial Marketing Management 105, 294-310, 2022
1312022
Drivers, types and value outcomes of customer-to-customer interaction: An integrative review and research agenda
K Heinonen, E Jaakkola, I Neganova
Journal of Service Theory and Practice 28 (6), 710-732, 2018
1092018
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