| Subconscious response on marketing mix for green and non-green goods: A neuromarketing study NNA Anuar, SM Isa, AA Mansor Proceeding National & International Conference 12 (1), 73, 2021 | 8 | 2021 |
| The effect of sex on the electropsychological process of emotional arousal intensity N Yusoff, NNA Anuar, MF Reza The Malaysian journal of medical sciences: MJMS 25 (3), 103, 2018 | 3 | 2018 |
| Emotional Substrates in Neuroticism: The Reactions to Arousal-evoking Stimuli of Various Strengths N Yusof, F Reza, NNA Anuar, R Ahmad Bangladesh Journal of Medical Science, 2020 | 1 | 2020 |
| Effects of brand personality dimensions and self-congruity on revisit intention: a structural equation modeling approach S Yang, S Mohd Isa, T Ramayah, NNA Anuar, R Blanes Journal of Tourism, Hospitality and Environment Management 7 (29), 1-7, 2022 | | 2022 |
| REFLECTIONS ON THE USE OF CONJOINT ANALYSIS AS A DUAL METHODS IN NEUROMARKETING RESEARCH NNA Anuar, SM Isa Management 7 (27), 151-156, 2022 | | 2022 |
| CONSUMER EMOTION–A NEUROMARKETING RESEARCH NNA Anuar, SM Isa | | 2022 |
