| Removing the contextual lens: A multinational, multi-setting comparison of service evaluation models MK Brady, GA Knight, JJ Cronin Jr, G Tomas, M Hult, BD Keillor Journal of retailing 81 (3), 215-230, 2005 | 685 | 2005 |
| A five‐country study of national identity: Implications for international marketing research and practice BD Keillor, G Tomas M. Hult International Marketing Review 16 (1), 65-84, 1999 | 385 | 1999 |
| An empirical investigation of Japanese consumer ethics RC Erffmeyer, BD Keillor, DT LeClair Journal of Business Ethics 18, 35-50, 1999 | 283 | 1999 |
| Relationship‐oriented characteristics and individual salesperson performance BD Keillor, R Stephen Parker, CE Pettijohn Journal of Business & Industrial Marketing 15 (1), 7-22, 2000 | 267 | 2000 |
| Global consumer tendencies BD Keillor, M D'Amico, V Horton Psychology & Marketing 18 (1), 1-19, 2001 | 217 | 2001 |
| A study of the service encounter in eight countries BD Keillor, GTM Hult, D Kandemir Journal of International Marketing 12 (1), 9-35, 2004 | 201 | 2004 |
| NATID: The development and application of a national identity measure for use in international marketing BD Keillor, GTM Hult, RC Erffmeyer, E Babakus Journal of International Marketing 4 (2), 57-73, 1996 | 184 | 1996 |
| Are performance appraisals a bureaucratic exercise or can they be used to enhance sales‐force satisfaction and commitment? C Pettijohn, LS Pettijohn, AJ Taylor, BD Keillor Psychology & Marketing 18 (4), 337-364, 2001 | 144 | 2001 |
| Influences on adolescent brand preferences in the United States and Mexico BD Keillor, RS Parker, A Schaefer Journal of Advertising Research 36 (3), 47-57, 1996 | 144 | 1996 |
| Sales force performance satisfaction and aspects of relational selling: Implications for sales managers BD Keillor, RS Parker, CE Pettijohn Journal of Marketing Theory and Practice 7 (1), 101-115, 1999 | 135 | 1999 |
| Salesforce automation issues prior to implementation: the relationship between attitudes toward technology, experience and productivity BD Keillor, RE Bashaw, CE Pettijohn Journal of Business & Industrial Marketing 12 (3/4), 209-219, 1997 | 134 | 1997 |
| A cross—cultural/cross national study of influencing factors and socially desirable response biases BD Keillor, D Owens, C Pettijohn International Journal of Market Research 43 (1), 1-19, 2001 | 130 | 2001 |
| A cross-national assessment of social desirability bias and consumer ethnocentrism GTM Hult, BD Keillor, BA Lafferty Journal of Global Marketing 12 (4), 29-43, 1999 | 127 | 1999 |
| Threats to international operations: dealing with political risk at the firm level BD Keillor, TJ Wilkinson, D Owens Journal of Business Research 58 (5), 629-635, 2005 | 117 | 2005 |
| The service encounter in a multi‐national context BD Keillor, D Lewison, G Tomas M. Hult, W Hauser Journal of Services Marketing 21 (6), 451-461, 2007 | 94 | 2007 |
| Adaptive selling and sales performance: An empirical examination CE Pettijohn, LS Pettijohn, BD Keillor, AJ Taylor Journal of Applied Business Research (JABR) 16 (1), 2000 | 84 | 2000 |
| Assessing marketing journals: a mission-based approach JM Hawes, B Keillor Journal of the Academy of Business Education 3 (2), 70-86, 2002 | 72 | 2002 |
| Marketing in the 21st Century BD Keillor Greenwood, 2007 | 62 | 2007 |
| Marketing-based strategies for recruiting business students in the next century BD Keillor, RP Bush, AJ Bush Marketing Education Review 5 (3), 69-79, 1995 | 48 | 1995 |
| Valued product attributes in an emerging market: a comparison between French and Malaysian consumers GTM Hult, BD Keillor, R Hightower Journal of World Business 35 (2), 206-220, 2000 | 47 | 2000 |
