Touzani Mourad
Touzani Mourad
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Marketing to the (new) generations: summary and perspectives
D Chaney, M Touzani, K Ben Slimane
Journal of Strategic Marketing 25 (3), 179-189, 2017
The perceived credibility of quality labels: a scale validation with refinement
S Moussa, M Touzani
International Journal of Consumer Studies 32 (5), 526-533, 2008
Ranking marketing journals using the Google Scholar-based hg-index
S Moussa, M Touzani
Journal of informetrics 4 (1), 107-117, 2010
Breaking bread with Abraham’s children: Christians, Jews and Muslims’ holiday consumption in dominant, minority and diasporic communities
EC Hirschman, AA Ruvio, M Touzani
Journal of the Academy of marketing Science 39, 429-448, 2011
Brand loyalty: Impact of cognitive and affective variables
M Touzani, A Temessek
Universitas Galatiensis, 2009
A literature review of service research since 1993
S Moussa, M Touzani
Journal of Service Science 2, 173-212, 2010
Contextual and cultural determinants of entrepreneurship in pre-and post-revolutionary Tunisia: Analysing the discourse of young potential and actual entrepreneurs
M Touzani, F Jlassi, A Maalaoui, R Bel Haj Hassine
Journal of Small Business and Enterprise Development 22 (1), 160-179, 2015
Country-of-origin and emerging countries: revisiting a complex relationship
M Touzani, S Fatma, L Mouna Meriem
Qualitative Market research: An international journal 18 (1), 48-68, 2015
Connecto ergo sum! An exploratory study of the motivations behind the usage of connected objects
M Touzani, AA Charfi, P Boistel, MC Niort
Information & Management 55 (4), 472-481, 2018
How real are virtual experiences? For a better understanding of virtual experiences and their impact on consumers’ real life
A Trabelsi-Zoghlami, M Touzani
European Journal of Marketing 53 (8), 1612-1636, 2019
The moderating role of attachment styles in emotional bonding with service providers
S Moussa, M Touzani
Journal of Consumer Behaviour 16 (2), 145-160, 2017
Cultural syncretism and Ramadan observance: Consumer research visits Islam
M Touzani, EC Hirschman
Advances in Consumer Research 35 (1), 374-380, 2008
Country-of-origin versus brand: consumers’ dilemma when choosing between generic and branded drugs in emerging countries
F Smaoui, F Abdellah Kilani, M Touzani
Journal of Product & Brand Management 25 (2), 148-159, 2016
Customer‐service firm attachment: what it is and what causes it?
S Moussa, M Touzani
International Journal of Quality and Service Sciences 5 (3), 337-359, 2013
Ranking marketing journals using the search engine Google Scholar
M Touzani, S Moussa
Marketing Education Review 20 (3), 229-247, 2010
Le processus de validation des échelles de mesure: fiabilité et validité
M Touzani, T Salaani
Marketing 11 (3), 73, 2000
Marketing communications, acculturation in situ, and the legacy of colonialism in revolutionary times
M Touzani, EC Hirschman, F Smaoui
Journal of Macromarketing 36 (2), 215-228, 2016
How off-track tourists create their own event: a customer-dominant logic perspective
BBG Zinelabidine, L Touzani, NB Dahmane, M Touzani
Qualitative Market Research: An International Journal 21 (4), 549-566, 2018
Contesting religious identity in the marketplace: Consumption ideology and the boycott halal movement
EC Hirschman, M Touzani
Journal of Islamic Studies 4 (1), 19-29, 2016
Consumer acculturation in situ: the continuing legacy of French colonization in North Africa
EC Hirschman, M Touzani
Handbook of Islamic Marketing, 114-128, 2011
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