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Co-authors
- Nina MichaelidouLoughborough UniversityVerified email at lboro.ac.uk
- Selma Kadic-MaglajlicAssociate Professor of Marketing, Copenhagen Business SchoolVerified email at cbs.dk
- Nathaniel BosoKwame Nkrumah University of Science & TechnologyVerified email at knust.edu.gh
- Maja Arslanagic-KalajdzicProfessor of Marketing, University of Sarajevo, School of Economics and Business SarajevoVerified email at efsa.unsa.ba
- Ekaterina NemkovaAssociate Professor, IESEG School of ManagementVerified email at ieseg.fr
- Vicky M. StoryProfessor of Marketing, Loughborough UniversityVerified email at lboro.ac.uk
- Nick LeeWarwick Business SchoolVerified email at wbs.ac.uk
- Adamantios DiamantopoulosProfessorial Research Fellow, Chair of International Business, University of ViennaVerified email at univie.ac.at
- Nikoletta Theofania SiamagkaAristotle University of ThessalonikiVerified email at econ.auth.gr
- Georgios HalkiasCopenhagen Business SchoolVerified email at cbs.dk
- Vesna ŽabkarFull professor of marketing, University of Ljubljana, School of Economics and BusinessVerified email at ef.uni-lj.si
- Marc HerzK'UPVerified email at zweiherz.com
- Caroline MoraesUniversity of BirminghamVerified email at bham.ac.uk
- Anne SouchonProfessor of International Marketing, Loughborough UniversityVerified email at lboro.ac.uk
- Paul HughesLancaster University Management SchoolVerified email at lancaster.ac.uk
- Christina SichtmannBern University of Applied SciencesVerified email at univie.ac.at
- Sourindra BanerjeeAssociate Professor of MarketingVerified email at leeds.ac.uk
- Ilona SzőcsCopenhagen Business SchoolVerified email at cbs.dk
- Tribikram Budhathoki PhD, FHEAUniversity of HuddersfieldVerified email at hud.ac.uk