| The integration of information technology in higher education: A study of faculty's attitude towards IT adoption in the teaching process SP John Contaduría y administración 60, 230-252, 2015 | 276 | 2015 |
| Influence of computer self-efficacy on information technology adoption SP John International Journal of Information Technology 19 (1), 1-13, 2013 | 87 | 2013 |
| Elaboration of marketing communication through visual media: An empirical analysis SP John, R De'Villiers Journal of Retailing and Consumer Services 54, 102052, 2020 | 82 | 2020 |
| An Analysis of Push and Pull Motivators Investigated in Medical Tourism Research Published From 2000 to 2016 SP John, R Larke Tourism Review International 20 (2-3), 73-90, 2016 | 73 | 2016 |
| Applications of social media for medical tourism marketing: an empirical analysis SP John, R Lark, M Kilgour Anatolia: An International Journal of Tourism and Hospitality Research 29 (4 …, 2018 | 53 | 2018 |
| An analysis of personality traits and learning styles as predictors of academic performance V Pornsakulvanich, N Dumrongsiri, P Sajampun, S Sornsri, SP John, ... ABAC journal 32 (3), 2012 | 49 | 2012 |
| An analysis of the social media practices for sustainable medical tourism destination marketing SP John International Journal of Tourism Policy 7 (3), 222-249, 2017 | 19 | 2017 |
| An empirical study about the role of personality traits in information technology adoption T Sriyabhand, SP John Silpakorn University Journal of Social Sciences, Humanities, and Arts 14 (2 …, 2014 | 15 | 2014 |
| Factors Affecting the Adoption of Social Media in Marketing of Higher Education: An Empirical Analysis SP John, R Walford, J Purayidathil FIIB Business Review, 1-16, 2022 | 11 | 2022 |
| Tourist growth and the implications for retail marketing strategy: Insights from Japan R Larke, M Kilgour, SP John Journal of Travel & Tourism Marketing 33 (5), 658-670, 2016 | 11 | 2016 |
| Factors affecting the success of marketing in higher education: a relationship marketing perspective SP John, R De Villiers Journal of Marketing for Higher Education, 1-20, 2022 | 10 | 2022 |
| The impact of the ASEAN Economic Community (AEC) on the recruitment of accountants: A case study of listed firms on the Stock Exchange of Thailand T Pichayasupakoon Silpakorn University Journal of Social Sciences, Humanities, and Arts 14 (2 …, 2014 | 10 | 2014 |
| Antecedents and Effects of Computer Self-Efficacy on Social Networking Adoption among Asian Online Users. S John AMCIS, 2013 | 9 | 2013 |
| How online trust influence B2C e-commerce adoption? An empirical study among Asian online shoppers S John | 7 | 2012 |
| Value co-creation research in tourism and hospitality management: A systematic literature review SP John, S Supramaniam Journal of Hospitality and Tourism Management 58, 96-114, 2024 | 5 | 2024 |
| Role of digital relationships in the marketing of higher education: An exploratory analysis from New Zealand SP John Digital Marketing & eCommerce Conference, 106-113, 2020 | 3 | 2020 |
| Measurement of B2C E-Commerce Success: Test and Validation of a conceptual model of IS success among Asian consumers SP John | 3 | 2012 |
| Covid-19 Implications for Marketing of Higher Education: An Exploratory Study R Walford, SP John Australia New Zealand Marketing Academy Conference (ANZMAC 2021), 489-495, 2021 | 2 | 2021 |
| Social Media in FMCG Marketing: Understanding How Supermarkets Use Facebook During the COVID-19 Pandemic SP John, R Walford Digital Marketing & eCommerce Conference, 184-191, 2021 | 2 | 2021 |
| Future of relationship marketing during the winds of change S John Australia New Zealand Marketing Academy (ANZMAC) Conference, Wellington 1 (1 …, 2019 | 2 | 2019 |
Roy LarkeWaikato UniversityVerified email at waikato.ac.nz
