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Charles R. Taylor
Charles R. Taylor
John A. Murphy Professor of Marketing, Villanova University
Verified email at villanova.edu
Title
Cited by
Cited by
Year
Multigroup analysis in partial least squares (PLS) path modeling: Alternative methods and empirical results
M Sarstedt, J Henseler, CM Ringle
Measurement and research methods in international marketing, 195-218, 2011
17662011
The EXPERF scale: a cross-national generalized export performance measure
S Zou, CR Taylor, GE Osland
Journal of international Marketing 6 (3), 37-58, 1998
8261998
What is a luxury brand? A new definition and review of the literature
E Ko, JP Costello, CR Taylor
Journal of Business Research 99, 405-413, 2019
8242019
An intrinsic bond-centered electronic glass with unidirectional domains in underdoped cuprates
Y Kohsaka, C Taylor, K Fujita, A Schmidt, C Lupien, T Hanaguri, M Azuma, ...
Science 315 (5817), 1380-1385, 2007
8092007
Social media and international advertising: theoretical challenges and future directions
S Okazaki, CR Taylor
International marketing review 30 (1), 56-71, 2013
6882013
Asian-Americans: Television advertising and the “model minority” stereotype
CR Taylor, BB Stern
Journal of advertising 26 (2), 47-61, 1997
5061997
How Cooper pairs vanish approaching the Mott insulator in Bi2Sr2CaCu2O8+δ
Y Kohsaka, C Taylor, P Wahl, A Schmidt, J Lee, K Fujita, JW Alldredge, ...
Nature 454 (7208), 1072-1078, 2008
4742008
Voluntary self‐disclosure of information on the Internet: A multimethod study of the motivations and consequences of disclosing information on blogs
DH Lee, S Im, CR Taylor
Psychology & Marketing 25 (7), 692-710, 2008
3282008
Selecting international modes of entry and expansion
GE Osland, CR Taylor, S Zou
Marketing intelligence & planning 19 (3), 153-161, 2001
3082001
The impact of information level on the effectiveness of US and Korean television commercials
CR Taylor, GE Miracle, RD Wilson
Journal of Advertising 26 (1), 1-18, 1997
2971997
Moving international advertising research forward: A new research agenda
CR Taylor
Journal of Advertising 34 (1), 7-16, 2005
2852005
A critical review of the literature on nutritional labeling
S Hieke, CR Taylor
Journal of Consumer Affairs 46 (1), 120-156, 2012
2762012
Measuring soft-sell versus hard-sell advertising appeals
S Okazaki, B Mueller, CR Taylor
Journal of Advertising 39 (2), 5-20, 2010
2512010
What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets
S Okazaki, CR Taylor
Journal of business research 61 (1), 4-12, 2008
2482008
Use and effectiveness of billboards: Perspectives from selective-perception theory and retail-gravity models
CR Taylor, GR Franke, HK Bang
Journal of advertising 35 (4), 21-34, 2006
2482006
Global consumer culture positioning: Testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
S Okazaki, B Mueller, CR Taylor
Journal of International Marketing 18 (2), 20-34, 2010
2472010
Academic insights: An application of multiple-group causal models in assessing cross-cultural measurement equivalence
MB Myers, RJ Calantone, TJ Page Jr, CR Taylor
Journal of International marketing 8 (4), 108-121, 2000
2232000
A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States: Strategies for global brands
KL Becker-Olsen, CR Taylor, RP Hill, G Yalcinkaya
Journal of International marketing 19 (2), 30-44, 2011
2162011
Evolution of the electronic excitation spectrum with strongly diminishing hole density in superconducting Bi2Sr2CaCu2O8+δ
JW Alldredge, J Lee, K McElroy, M Wang, K Fujita, Y Kohsaka, C Taylor, ...
Nature Physics 4 (4), 319-326, 2008
2012008
Portrayals of African, Hispanic, and Asian Americans in magazine advertising
CR Taylor, JY Lee, BB Stern
American Behavioral Scientist 38 (4), 608-621, 1995
1961995
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