What is creative to whom and why? Perceptions in advertising agencies S Koslow, SL Sasser, EA Riordan Journal of advertising Research 43 (1), 96-110, 2003 | 333 | 2003 |
The social media transformation process: curating content into strategy M Kilgour, SL Sasser, R Larke Corporate Communications: An International Journal 20 (3), 326-343, 2015 | 279 | 2015 |
Desperately seeking advertising creativity: Engaging an imaginative" 3Ps" research agenda SL Sasser, S Koslow Journal of Advertising 37 (4), 5-20, 2008 | 265 | 2008 |
Do marketers get the advertising they need or the advertising they deserve? Agency views of how clients influence creativity S Koslow, SL Sasser, EA Riordan Journal of Advertising 35 (3), 81-101, 2006 | 220 | 2006 |
Matching creative agencies with results-driven marketers: do clients really need highly creative advertising?| Macquarie University ResearchOnline SL Sasser, S Koslow, M Kilgour Journal of Advertising Research 53 (3), 297-312, 2013 | 117* | 2013 |
Creative and interactive media use by agencies: Engaging an IMC media palette for implementing advertising campaigns SL Sasser, S Koslow, EA Riordan Journal of advertising research 47 (3), 237-256, 2007 | 102 | 2007 |
Creativity awards: Great expectations? M Kilgour, S Sasser, S Koslow Creativity Research Journal 25 (2), 163-171, 2013 | 80 | 2013 |
Passion, expertise, politics, and support: creative dynamics in advertising agencies| Macquarie University ResearchOnline SL Sasser, S Koslow Journal of Advertising 41 (3), 5-17, 2012 | 55 | 2012 |
Social media analytics framework: the case of Twitter and Super Bowl ads C Oh, S Sasser, S Almahmoud Journal of Information Technology Management 26 (1), 1-18, 2015 | 46 | 2015 |
Creating passion to engage versus enrage consumer co‐creators with agency co‐conspirators: Unleashing creativity SL Sasser Journal of Consumer Marketing 25 (3), 183-186, 2008 | 40 | 2008 |
Marketing in an interactive world: the evolving nature of communication processes using social media S Sasser, M Kilgour, LD Hollebeek Harnessing the power of social media and web analytics, 29-52, 2014 | 35 | 2014 |
Fear in adland: How client risk aversion and agency clientelism limit the development of great creative campaigns J Bilby, S Koslow, SL Sasser Journal of Advertising 52 (1), 57-74, 2023 | 19 | 2023 |
Drivers of creativity within advertising agencies: How structural configuration can affect and improve creative development H O’Connor, M Kilgour, S Koslow, S Sasser Journal of Advertising Research 58 (2), 202-217, 2018 | 19 | 2018 |
Creativity, innovation and integration in global advertising agency channel relationships: Creativity in the real world SL Sasser Wayne State University, 2006 | 17 | 2006 |
When bad is good: Do good relationships between marketing clients and their advertising agencies challenge creativity? S Koslow, A Sameti, G van Noort, EG Smit, SL Sasser Journal of Advertising 51 (3), 385-405, 2022 | 16 | 2022 |
Marketer perceptions of client–agency co-creation: Exploring the levels of partnership collaboration R Calderwood, S Koslow, SL Sasser Journal of Advertising 50 (3), 309-319, 2021 | 16 | 2021 |
Creativity and ad theory SL Sasser, S Koslow Advertising theory, 201-227, 2019 | 14 | 2019 |
The creative advertising development process: is organizational politics a recipe for disaster or a dysfunctional antidote? SL Sasser, S Koslow New trends in advertising research, 103-119, 2008 | 13 | 2008 |
Do marketers get the advertising they need or the advertising they deserve S Koslow, S Sasser, E Riordan Journal of Advertising 35 (3), 85-105, 2006 | 10 | 2006 |
Assessing the quality of self-reported measures and the reliability of empirical findings: Exploring creativity differences across worldwide agency creatives and managers S Sasser, S Koslow, M Kilgour Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and …, 2011 | 6 | 2011 |