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Sheila L. Sasser
Sheila L. Sasser
Professor of Marketing, Eastern Michigan University, University of Michigan
Verified email at emich.edu
Title
Cited by
Cited by
Year
What is creative to whom and why? Perceptions in advertising agencies
S Koslow, SL Sasser, EA Riordan
Journal of advertising Research 43 (1), 96-110, 2003
3102003
The social media transformation process: curating content into strategy
M Kilgour, SL Sasser, R Larke
Corporate Communications: An International Journal 20 (3), 326-343, 2015
2622015
Desperately seeking advertising creativity: Engaging an imaginative" 3Ps" research agenda
SL Sasser, S Koslow
Journal of Advertising 37 (4), 5-20, 2008
2512008
Do marketers get the advertising they need or the advertising they deserve? Agency views of how clients influence creativity
S Koslow, SL Sasser, EA Riordan
Journal of Advertising 35 (3), 81-101, 2006
2082006
Matching creative agencies with results-driven marketers: do clients really need highly creative advertising?| Macquarie University ResearchOnline
SL Sasser, S Koslow, M Kilgour
Journal of Advertising Research 53 (3), 297-312, 2013
111*2013
Creative and interactive media use by agencies: Engaging an IMC media palette for implementing advertising campaigns
SL Sasser, S Koslow, EA Riordan
Journal of Advertising Research 47 (3), 237-256, 2007
992007
Creativity awards: Great expectations?
M Kilgour, S Sasser, S Koslow
Creativity Research Journal 25 (2), 163-171, 2013
712013
Passion, expertise, politics, and support: creative dynamics in advertising agencies| Macquarie University ResearchOnline
SL Sasser, S Koslow
Journal of Advertising 41 (3), 5-17, 2012
512012
Social media analytics framework: the case of Twitter and Super Bowl ads
C Oh, S Sasser, S Almahmoud
Journal of Information Technology Management 26 (1), 1-18, 2015
452015
Creating passion to engage versus enrage consumer co‐creators with agency co‐conspirators: Unleashing creativity
SL Sasser
Journal of Consumer Marketing 25 (3), 183-186, 2008
382008
Marketing in an interactive world: the evolving nature of communication processes using social media
S Sasser, M Kilgour, LD Hollebeek
Harnessing the power of social media and web analytics, 29-52, 2014
312014
Drivers of creativity within advertising agencies: How structural configuration can affect and improve creative development
H O'Connor, M Kilgour, S Koslow, S Sasser
Journal of Advertising Research 58 (2), 202-217, 2018
182018
Creativity, innovation and integration in global advertising agency channel relationships: Creativity in the real world
SL Sasser
Wayne State University, 2006
172006
Creativity and ad theory
SL Sasser, S Koslow
Advertising theory, 201-227, 2019
152019
Fear in adland: How client risk aversion and agency clientelism limit the development of great creative campaigns
J Bilby, S Koslow, SL Sasser
Journal of Advertising 52 (1), 57-74, 2023
122023
The creative advertising development process: is organizational politics a recipe for disaster or a dysfunctional antidote?
SL Sasser, S Koslow
New trends in advertising research, 103-119, 2008
112008
When bad is good: Do good relationships between marketing clients and their advertising agencies challenge creativity?
S Koslow, A Sameti, G van Noort, EG Smit, SL Sasser
Journal of Advertising 51 (3), 385-405, 2022
92022
Do marketers get the advertising they need or the advertising they deserve
S Koslow, S Sasser, E Riordan
Journal of Advertising 35 (3), 85-105, 2006
92006
Marketer perceptions of client–agency co-creation: Exploring the levels of partnership collaboration
R Calderwood, S Koslow, SL Sasser
Journal of Advertising 50 (3), 309-319, 2021
72021
Incorporating Cosmopolitan-Related Focus-Group Research into Global Advertising Simulations
HM Cannon, A Yaprak, S Sasser
Developments in Business Simulation and Experiential Learning: Proceedings …, 2002
62002
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