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Sheila L. Sasser
Sheila L. Sasser
Professor of Marketing, Eastern Michigan University, University of Michigan
Verified email at emich.edu
Title
Cited by
Cited by
Year
What is creative to whom and why? Perceptions in advertising agencies
S Koslow, SL Sasser, EA Riordan
Journal of advertising Research 43 (1), 96-110, 2003
3332003
The social media transformation process: curating content into strategy
M Kilgour, SL Sasser, R Larke
Corporate Communications: An International Journal 20 (3), 326-343, 2015
2792015
Desperately seeking advertising creativity: Engaging an imaginative" 3Ps" research agenda
SL Sasser, S Koslow
Journal of Advertising 37 (4), 5-20, 2008
2652008
Do marketers get the advertising they need or the advertising they deserve? Agency views of how clients influence creativity
S Koslow, SL Sasser, EA Riordan
Journal of Advertising 35 (3), 81-101, 2006
2202006
Matching creative agencies with results-driven marketers: do clients really need highly creative advertising?| Macquarie University ResearchOnline
SL Sasser, S Koslow, M Kilgour
Journal of Advertising Research 53 (3), 297-312, 2013
117*2013
Creative and interactive media use by agencies: Engaging an IMC media palette for implementing advertising campaigns
SL Sasser, S Koslow, EA Riordan
Journal of advertising research 47 (3), 237-256, 2007
1022007
Creativity awards: Great expectations?
M Kilgour, S Sasser, S Koslow
Creativity Research Journal 25 (2), 163-171, 2013
802013
Passion, expertise, politics, and support: creative dynamics in advertising agencies| Macquarie University ResearchOnline
SL Sasser, S Koslow
Journal of Advertising 41 (3), 5-17, 2012
552012
Social media analytics framework: the case of Twitter and Super Bowl ads
C Oh, S Sasser, S Almahmoud
Journal of Information Technology Management 26 (1), 1-18, 2015
462015
Creating passion to engage versus enrage consumer co‐creators with agency co‐conspirators: Unleashing creativity
SL Sasser
Journal of Consumer Marketing 25 (3), 183-186, 2008
402008
Marketing in an interactive world: the evolving nature of communication processes using social media
S Sasser, M Kilgour, LD Hollebeek
Harnessing the power of social media and web analytics, 29-52, 2014
352014
Fear in adland: How client risk aversion and agency clientelism limit the development of great creative campaigns
J Bilby, S Koslow, SL Sasser
Journal of Advertising 52 (1), 57-74, 2023
192023
Drivers of creativity within advertising agencies: How structural configuration can affect and improve creative development
H O’Connor, M Kilgour, S Koslow, S Sasser
Journal of Advertising Research 58 (2), 202-217, 2018
192018
Creativity, innovation and integration in global advertising agency channel relationships: Creativity in the real world
SL Sasser
Wayne State University, 2006
172006
When bad is good: Do good relationships between marketing clients and their advertising agencies challenge creativity?
S Koslow, A Sameti, G van Noort, EG Smit, SL Sasser
Journal of Advertising 51 (3), 385-405, 2022
162022
Marketer perceptions of client–agency co-creation: Exploring the levels of partnership collaboration
R Calderwood, S Koslow, SL Sasser
Journal of Advertising 50 (3), 309-319, 2021
162021
Creativity and ad theory
SL Sasser, S Koslow
Advertising theory, 201-227, 2019
142019
The creative advertising development process: is organizational politics a recipe for disaster or a dysfunctional antidote?
SL Sasser, S Koslow
New trends in advertising research, 103-119, 2008
132008
Do marketers get the advertising they need or the advertising they deserve
S Koslow, S Sasser, E Riordan
Journal of Advertising 35 (3), 85-105, 2006
102006
Assessing the quality of self-reported measures and the reliability of empirical findings: Exploring creativity differences across worldwide agency creatives and managers
S Sasser, S Koslow, M Kilgour
Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and …, 2011
62011
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