| Green Stimuli Characteristics and Green Self-Identity Towards Ethically Minded Consumption Behavior with Special Reference to Mediating Effect of Positive and Negative Emotions PK Gayathree, D Samarasinghe Asian Social Science 15 (7), 2019 | 8 | 2019 |
| Factors Affecting the Purchasing Intention of Green Products D Gayathree Sri Lanka Journal of Marketing 2 (01), 54, 2016 | 6 | 2016 |
| The Role of Experiential Marketing in Retaining the Customers of the Hospitality Industry in Sri Lanka WAM Ishara, PK Gayathree International Journal of Business and Management Invention (IJBMI) 9 (6), 10-19, 2020 | 4 | 2020 |
| Fast Food Consumption Behaviour of Sri Lankans: With Special Reference to Gampaha and Colombo Districts H Nirmani, PK Gayathree, SU Kumara Sri Lanka Journal of Marketing 3 (01), 01-25, 2017 | 4 | 2017 |
| Drivers of the Purchasing Intention Provoked Via Facebook Advertising of Millennial Sri Lankans DAGPK Gayathree, BSSU Bandara, N Thennakoon Sri Lanka Journal of Marketing 7 (2), 104-124, 2021 | | 2021 |
| Green Advertising Appeals of Social Media Platforms on Green Purchasing Intention S Kulasekara, PK Gayathree, B Bandara Department of Marketing Management, Faculty of Commerce and Management …, 2021 | | 2021 |
| Brand Page Commitment in Creating Green Purchasing Intention of Sri Lankan Young Consumers G Ekanayake, PK Gayathree Department of Marketing Management, Faculty of Commerce and Management …, 2021 | | 2021 |
| Drivers of purchasing intention towards non-asbestos roofing sheets in Sri Lanka PK Gayathree, DW Kumara, HMT Madhushani International Journal of Society Systems Science 12 (3), 250-265, 2020 | | 2020 |
| Avoidance of Eco-Tourism Labelled Hotels by the Domestic Tourists of Sri Lanka PK Gayathree, NR Perera, AP Medis Sri Lanka Journal of Marketing 5 (02), 53-79, 2019 | | 2019 |
| The Significant Impact of CRM Practices on Customer Satisfaction: with Special Reference to Interior & Exterior Blinds Companies in Sri Lanka GDD Perera, D Gayathree Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| Factors Influencing the Brand Loyalty towards the Fast Food Industry in Sri Lanka: with Special Reference to Internationally Franchised Fast Food Brands in Sri Lanka H Perera, D Gayathree Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| Factors Affecting the Attitude towards Facebook Advertisements–With Special Reference to Colombo City Customers. PMD Sandaruwan, D Gayathree Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| Impact of Promotional Tools on Purchasing Intension of Telecommunication Networks: with special reference to educated youth generation in Colombo in Sri Lanka M Abeysinghe, D Gayathree Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| The Factors Affecting the Revisit Intention of Fast Food Restaurants:(With Special Reference to Generation Y in Western Province Sri Lanka). EN Kuruppuarachchi, D Gayathree Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| Impact of Social Factors on Consumer Impulsive Buying Behavior in Sri Lanka. B Basnayaka, D Gayathree Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| Study on Factors affect on the Consumer Purchase Intension on Fruit Drinks: Special Reference to Sri Lankan Beverages Market MTD Dhananjaya, D Gayathree Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| Purchasing Intention towards Online Shopping: with special reference to M-shopping in Sri Lanka. PM Gallage, D Gayathree Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| Impact of Brand Knowledge on Consumer Lifetime Value with Special References to Ayurvedic Products in Sri Lanka. NA Sudharshana, D Gayathree Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| Public awareness towards the adoption of a household e-waste management system: A case of professionals in the Colombo district of Sri Lanka DAGPK Gayathree, APK Alwis National Conference on Green Practices 2016 1 (01), 51, 2016 | | 2016 |
| The Product Attributes That Influence the Smart Phone Buying Decision of Young People (Generation Y) In Sri Lanka. ILT Nilukamal, D Gayathree Department of Marketing Management, University of Kelaniya, 2016 | | 2016 |
G.D. Samarasinghe,Professor in Marketing & Entrepreneurship, Faculty of Business, University of MoratuwaVerified email at uom.lk
