Maria Carolina Zanette
Maria Carolina Zanette
Associate Professor at Neoma Business School
Verified email at
Cited by
Cited by
O peso do varejo, o peso no varejo e a identidade: uma análise de consumidoras plus size
MC Zanette, CE Lourenço, EPZ Brito
Revista de Administração de Empresas 53, 539-550, 2013
From the corset to Spanx: shapewear as a marketplace icon
MC Zanette, D Scaraboto
Consumption Markets & Culture 22 (2), 183-199, 2019
Fashionable subjects and complicity resistance: power, subjectification, and bounded resistance in the context of plus-size consumers
MC Zanette, EPZ Brito
Gender After Gender in Consumer Culture, 57-76, 2020
Women’s consumption of pornography: pleasure, contestation, and empowerment
A Daskalopoulou, MC Zanette
Sociology 54 (5), 969-986, 2020
“To Spanx or not to Spanx”: how objects that carry contradictory institutional logics trigger identity conflict for consumers
MC Zanette, D Scaraboto
Journal of Business Research 105, 443-453, 2019
Intertextual virality and vernacular repertoires: Internet memes as objects connecting different online worlds
MC Zanette, I Blikstein, LM Visconti
Revista de administraçao de empresas 59 (3), 157-169, 2019
New influentials: An exploratory study on blogs
MC Zanette, EPZ Brito, M Coutinho
Journal of Direct, Data and Digital Marketing Practice 15, 36-46, 2013
Looking good or feeling good? The dual role of the body in the taste transformation process
MH Viotto, MC Zanette, EPZ Brito
Consumption Markets & Culture 24 (1), 54-74, 2021
Influência digital: O papel dos novos influentes no consumo
Curitiba: Appris, 2015
Corporate branding in facebook fan pages: Ideas for improving your brand value
EPZ Brito, MC Zanette
Business Expert Press, 2015
Re-arranging dressing practices: The role of objects in spreading ugly luxury
MC Zanette, J Pueschel, M Touzani
Journal of Business Research 145, 784-800, 2022
Reclaiming the witch: Processes and heroic outcomes of consumer mythopoesis
MC Zanette, D Rinallo, L Mimoun
Marketing Theory 23 (1), 163-182, 2023
Women who watch porn: Market-mediated gendered discourses and consumption of pornography
MC Zanette, A Daskalopoulou
Advances in Consumer Research, 2020
Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory
D Rinallo, J Santana, MC Zanette, S Appau, J Coffin, GM Eckhardt, ...
Marketing Theory 23 (4), 725-736, 2023
Legitimacy as a barrier: an analysis of Brazilian premium cocoa and chocolate legitimation process
MH Viotto, B Sutil, MC Zanette
Revista de Administração de Empresas 58 (3), 267-278, 2018
‘Shapewear or nothing to wear’: The ambiguity of shapewear in the plus-size fashion market
D Scaraboto, MC Zanette
Women, Consumption and Paradox, 55-77, 2020
Eating one’s own otherness: When producers commercialize their ethnicities
MC Zanette, EPZ Brito, IA Fontenelle, M de Camargo Heck
Journal of Business Research 129, 134-144, 2021
O descarte sob a ótica da teoria da cultura do consumo: Práticas colaborativas e a formação do eu estendido
SFA Garcia, BC Cagnin, MC Zanette
CLAV 2016, 2016
Novos influentes: Blogues e sua relação com o consumo
MC Zanette
Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants
A Schneider Dallolio, MC Zanette, E Pereira Zamith Brito
Journal of Marketing Management 39 (15-16), 1565-1591, 2023
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