Anders Gustafsson
Anders Gustafsson
Professor of Marketing, BI Norwegian Business School
Verified email at - Homepage
Cited by
Cited by
The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention
A Gustafsson, MD Johnson, I Roos
Journal of Marketing, 210-218, 2005
Effects of COVID-19 on business and research
N Donthu, A Gustafsson
Journal of business research 117, 284-289, 2020
The evolution and future of national customer satisfaction index models
MD Johnson, A Gustafsson, TW Andreassen, L Lervik, J Cha
Journal of economic Psychology 22 (2), 217-245, 2001
Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
YK Dwivedi, L Hughes, AM Baabdullah, S Ribeiro-Navarrete, ...
International journal of information management 66, 102542, 2022
Service portraits in service research: a critical review
B Edvardsson, A Gustafsson, I Roos
International Journal of Service Industry Management 16 (1), 107-121, 2005
Investigating the emerging COVID-19 research trends in the field of business and management: A bibliometric analysis approach
S Verma, A Gustafsson
Journal of business research 118, 253-261, 2020
Improving customer satisfaction, loyalty and profit: An integrated measurement and management system
M Johnson, A Gustafsson
Wiley-India, 2006
The effects of satisfaction and loyalty on profits and growth: products versus services
B Edvardsson, MD Johnson, A Gustafsson, T Strandvik
Total Quality Management 11 (7), 917-927, 2000
Harnessing the creative potential among users*
P Kristensson, A Gustafsson, T Archer
Journal of Product Innovation Management 21 (1), 4-14, 2004
Reasons for household food waste with special attention to packaging
H Williams, F Wikström, T Otterbring, M Löfgren, A Gustafsson
Journal of cleaner production 24, 141-148, 2012
Competitive advantage through service differentiation by manufacturing companies
H Gebauer, A Gustafsson, L Witell
Journal of Business Research, 2011
Service encounters, experiences and the customer journey: Defining the field and a call to expand our lens
CM Voorhees, PW Fombelle, Y Gregoire, S Bone, A Gustafsson, R Sousa, ...
Journal of Business Research 79, 269-280, 2017
Conjoint measurement: Methods and applications
A Gustafsson, A Herrmann, F Huber
Springer Science & Business Media, 2013
Defining service innovation: A review and synthesis
L Witell, H Snyder, A Gustafsson, P Fombelle, P Kristensson
Journal of Business Research 69 (8), 2863-2872, 2016
New service development and innovation in the new economy
B Edvardsson, A Gustafsson, MD Johnson, B Sandén
Studentlitteratur, 2002
Customer co‐creation in service innovation: a matter of communication?
A Gustafsson, P Kristensson, L Witell
Journal of service management 23 (3), 311-327, 2012
Idea generation: customer co-creation versus traditional market research techniques
L Witell, P Kristensson, A Gustafsson, M Löfgren
Journal of Service Management 22 (2), 140-159, 2011
Identifying categories of service innovation: A review and synthesis of the literature
H Snyder, L Witell, A Gustafsson, P Fombelle, P Kristensson
Journal of Business Research 69 (7), 2401-2408, 2016
Small details that make big differences: A radical approach to consumption experience as a firm's differentiating strategy
R N. Bolton, A Gustafsson, J McColl-Kennedy, N J. Sirianni, D K. Tse
Journal of Service Management 25 (2), 253-274, 2014
Match or mismatch: strategy-structure configurations in the service business of manufacturing companies
H Gebauer, B Edvardsson, A Gustafsson, L Witell
Journal of Service Research 13 (2), 198-215, 2010
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