| The marketplace management of illegal elixirs: illicit consumption of rhino horn VD Truong, NVH Dang, CM Hall Consumption Markets & Culture 19 (4), 353-369, 2016 | 78 | 2016 |
| Reviewing research evidence for social marketing: Systematic literature reviews VD Truong, NVH Dang Formative research in social marketing: Innovative methods to gain consumer …, 2017 | 67 | 2017 |
| Understanding utilitarian and hedonic values determining the demand for rhino horn in Vietnam HN Dang Vu, MR Nielsen Human Dimensions of Wildlife 23 (5), 417-432, 2018 | 62 | 2018 |
| The internationalisation of social marketing research VD Truong, NVH Dang, CM Hall, XD Dong Journal of Social Marketing 5 (4), 357-376, 2015 | 30 | 2015 |
| Reference group influences and campaign exposure effects on rhino horn demand: Qualitative insights from Vietnam HND Vu, MR Nielsen, JB Jacobsen People and Nature 2 (4), 923-939, 2020 | 28 | 2020 |
| Evidence or delusion: A critique of contemporary rhino horn demand reduction strategies HN Dang Vu, MR Nielsen Human Dimensions of Wildlife 26 (4), 390-400, 2021 | 26 | 2021 |
| Understanding determinants of the intention to buy rhino horn in Vietnam through the Theory of Planned Behaviour and the Theory of Interpersonal Behaviour HND Vu, MR Nielsen Ecological Economics 195, 107361, 2022 | 19 | 2022 |
| Conserving rhinos by legal trade: Insights from a choice experiment with rhino horn consumers HND Vu, MR Nielsen, JB Jacobsen Ecological Economics 193, 107287, 2022 | 15 | 2022 |
| When cheap talk is not that cheap – interviewing the super-rich about illegal wildlife consumption VHN Dang International Journal of Social Research Methodology, 1-6, 2021 | 8 | 2021 |
| The impact of a legal trade in farmed tigers on consumer preferences for tiger bone glue–Evidence from a choice experiment in Vietnam HND Vu, K Gadbert, JV Nielsen, MR Nielsen, JB Jacobsen Journal for Nature Conservation 65, 126088, 2022 | 5 | 2022 |
| A framework for conducting research on consumer demand for high-value wildlife products in Asia VHN Dang Handbook on Wildlife Crime, 2024 | | 2024 |
| Generating Insights to Reduce Demand for Rhino Horn in Vietnam: Applying Choice Experiments and Behavioral Theories to Assess Determinants of Demand HN Dang Vu University of Copenhagen, 2022 | | 2022 |
| Tales of the rich and the rest: Vietnamese perceptions of inequality in health and education, socialization, and roles of the Government VHN Dang ECUE, OXFAM, 2018 | | 2018 |
| Social Marketing Operational Guidelines for Nutrition Programs in Vietnam VHN Dang NIN, GAIN, 2016 | | 2016 |
| Large scale food fortification in Vietnam: National strategy and lesson learnt DVH Nam Global Alliance for Improved Nutrition, 2016 | | 2016 |
