Rouxelle De Villiers
Rouxelle De Villiers
Senior Lecturer at AUT, New Zealand
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Cited by
Cited by
The incorporation of soft skills into accounting curricula: preparing accounting graduates for their unpredictable futures
R De Villiers
Meditari Accountancy Research 18 (2), 1-22, 2010
Consumer brand enmeshment: Typography and complexity modeling of consumer brand engagement and brand loyalty enactments
R De Villiers
Journal of Business Research 68 (9), 1953-1963, 2015
Elaboration of marketing communication through visual media: An empirical analysis
SP John, R De'Villiers
Journal of Retailing and Consumer Services 54, 102052, 2020
The effect of earnings per share categories on share price behavior: Some South African evidence
N Robbetze, R de Villiers, L Harmse
Journal of Applied Business Research 33 (1), 141, 2017
7 Principles of highly effective managerial feedback: Theory and practice in managerial development interventions
R de Villiers
The International Journal of Management Education 11 (2), 66-74, 2013
Seven principles to ensure future-ready accounting graduates–a model for future research and practice
R De Villiers
Meditari Accountancy Research 29 (6), 1354-1380, 2021
Incompetency training: Theory, practice, and remedies
AG Woodside
Journal of Business Research 65 (3), 279-293, 2012
Book essay on “the dark side of transformational leadership: A critical perspective”
R de Villiers
Journal of Business Research 67 (12), 2512-2514, 2014
Principles of effective e-assessment: A proposed framework
R De Villiers, J Scott-Kennel, R Larke
Journal of International Business Education 11, 65-92, 2016
Determining the impact of capitalising long-term operating leases on the financial ratios of the top 40 JSE-listed companies
RR De Villiers, SL Middelberg
Clute Institute, 2013
QCA in empirical marketing research: An experiment featuring Dorah Explorah, investigating celebrity endorsement's effect on product selection
R De Villiers
Australasian Marketing Journal (AMJ) 25 (3), 225-250, 2017
Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach: insights, gaps and agenda for future research
R De Villiers, P Tipgomut
Australasian marketing journal 26 (4), 317-337, 2018
Factors affecting the success of marketing in higher education: a relationship marketing perspective
SP John, R De Villiers
Journal of Marketing for Higher Education, 1-20, 2022
Making tough decisions competently: assessing the value of product portfolio planning methods, devil’s advocacy, group discussion, weighting priorities, and evidenced-based …
R de Villiers, AG Woodside, R Marshall
Journal of Business Research 69 (8), 2849-2862, 2016
Evaluating the effective development of pervasive skills: the perceptions of students at two South African SAICA-accredited universities
RR De Villiers, HA Viviers
Journal for New Generation Sciences 16 (1), 17-39, 2018
Management competence and incompetence training: theory and practice
R De Villiers
Auckland University of Technology, 2013
International market segmentation across consumption and communication categories: Identity, demographics, and consumer decisions and online habits
R De Villiers, P Tipgomut, A Franklin
IntechOpen, 2020
Building internal competencies, capabilities, and capacity to deliver great customer experiences
R De Villiers, L Coleman
International Journal of Business and Economics 16 (3), 319-321, 2017
Educational Drama: A Model Used in a Business School.
R de Villiers, VL Botes
e-Journal of Business Education and Scholarship of Teaching 8 (2), 39-53, 2014
Incompetency and competency training
AG Woodside, R De Villiers, R Marshall
Cham: Springer, 1916
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