| The incorporation of soft skills into accounting curricula: preparing accounting graduates for their unpredictable futures R De Villiers Meditari Accountancy Research, 2010 | 239 | 2010 |
| Consumer brand enmeshment: Typography and complexity modeling of consumer brand engagement and brand loyalty enactments R De Villiers Journal of Business Research 68 (9), 1953-1963, 2015 | 73 | 2015 |
| Incompetency training: Theory, practice, and remedies AG Woodside Journal of Business Research 65 (3), 279-293, 2012 | 36 | 2012 |
| 7 Principles of highly effective managerial feedback: Theory and practice in managerial development interventions R de Villiers The International Journal of Management Education 11 (2), 66-74, 2013 | 26 | 2013 |
| Philosophical paradigms and other underpinnings of the qualitative and quantitative research methods: An accounting education perspective RR Villiers, JP Fouché Journal of social sciences 43 (2), 125-142, 2015 | 20 | 2015 |
| Determining the impact of capitalising long-term operating leases on the financial ratios of the top 40 JSE-listed companies RR De Villiers, SL Middelberg International Business & Economics Research Journal (IBER) 12 (6), 655-670, 2013 | 18 | 2013 |
| The effect of earnings per share categories on share price behavior: Some South African evidence N Robbetze, R de Villiers, L Harmse Journal of Applied Business Research (JABR) 33 (1), 141-152, 2017 | 17 | 2017 |
| Elaboration of marketing communication through visual media: An empirical analysis SP John, R De'Villiers Journal of Retailing and Consumer Services 54, 102052, 2020 | 15 | 2020 |
| Book essay on “the dark side of transformational leadership: A critical perspective” R de Villiers Journal of Business Research 67 (12), 2512-2514, 2014 | 13 | 2014 |
| Management competence and incompetence training: theory and practice R De Villiers Auckland University of Technology, 2013 | 11 | 2013 |
| QCA in empirical marketing research: An experiment featuring Dorah Explorah, investigating celebrity endorsement's effect on product selection R De Villiers Australasian Marketing Journal (AMJ) 25 (3), 225-250, 2017 | 10 | 2017 |
| Making tough decisions competently: assessing the value of product portfolio planning methods, devil’s advocacy, group discussion, weighting priorities, and evidenced-based … R de Villiers, AG Woodside, R Marshall Journal of Business Research 69 (8), 2849-2862, 2016 | 10 | 2016 |
| Principles of effective e-assessment: A proposed framework R De Villiers, J Scott-Kennel, R Larke Journal of International Business Education 11, 65-92, 2016 | 10 | 2016 |
| Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach: Insights, gaps and agenda for future research R De Villiers, P Tipgomut Australasian Marketing Journal (AMJ) 26 (4), 317-337, 2018 | 8 | 2018 |
| Evaluating the effectiveness of a newly developed simulation in improving the competence of audit students RR De Villiers | 8 | 2015 |
| Marketing tourists gazing into the tourism domain R Marshall, R De Villiers International Journal of Culture, Tourism and Hospitality Research, 2015 | 7 | 2015 |
| The effectiveness of teaching methodologies in audit education: a student perspective RR De Villiers, JP Fouché South African Journal of Higher Education 29 (6), 58-77, 2015 | 7 | 2015 |
| Incompetency and competency training AG Woodside, R De Villiers, R Marshall Cham: Springer, 1916 | 7 | 1916 |
| Building Internal Competencies Capabilities and Capacity to Deliver Great Customer Experiences. R de Villiers, L Coleman International Journal of Business & Economics 16 (2), 2017 | 6 | 2017 |
| Achieving requisite variety in customer experience research for improving marketing relationship performances R de Villiers, PJ Chen, PM Bernal, L Coleman, AG Woodside International Journal of Business and Economics 16 (2), 127-143, 2017 | 5 | 2017 |
Arch WoodsideProfessor of Marketing, Boston CollegeVerified email at bc.edu
