Drew Franklin
Drew Franklin
Senior Lecturer in Marketing, University of Auckland Business School
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Cited by
Cited by
Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
D Franklin, R Marshall
Industrial Marketing Management 77, 170-181, 2019
Investigating salesperson performance factors: A systematic review of the literature on the characteristics of effective salespersons
H Herjanto, D Franklin
Australasian Marketing Journal (AMJ), 2019
COVID-19 and extremeness aversion: the role of safety seeking in travel decision making
J Kim, J Park, J Lee, S Kim, H Gonzalez-Jimenez, J Lee, YK Choi, JC Lee, ...
Journal of Travel Research 61 (4), 837-854, 2022
Online Travel Agency Price Presentation: Examining the Influence of Price Dispersion on Travelers’ Hotel Preference
J Kim, D Franklin, M Phillips, E Hwang
Journal of Travel Research, 2019
The Relationship Between e-lifestyle and Internet Advertising Avoidance
AA Koshksaray, D Franklin, KH Hanzaee
Australasian Marketing Journal (AMJ) 23 (1), 38-48, 2015
Al-enabled biometrics in recruiting: Insights from marketers for managers
P van Esch, J Stewart Black, D Franklin, M Harder
Australasian Marketing Journal 29 (3), 225-234, 2021
The impact of same versus different price presentation on travel choice and the moderating role of childhood socioeconomic status
M Giroux, D Franklin, J Kim, J Park, K Kwak
Journal of Travel Research 61 (3), 674-695, 2022
International Market Segmentation across Consumption and Communication Categories: Identity, Demographics, and Consumer Decisions and Online Habits
R De Villiers, P Tipgomut, A Franklin
IntechOpen, 2020
Experiments in Emotion, Co-creation and Trust
M Luccini, R Marshall, D Franklin
Global Marketing Conference, 2018
An experimental investigation of second-hand clothing consumption
RP Bagozzi, SFC Yap, H Herjanto, D Franklin
Halimin and Franklin, Drew, An Experimental Investigation of Second-Hand …, 2022
Marketing the use of headgear in high contact sports
NAS Doust, P van Esch, J Kemper, D Franklin, S Casserly
Journal of Retailing and Consumer Services 59, 102407, 2021
“012012 or 111000”: preference for consumption pattern-seeking
J Kim, Y Cui, E Hwang, D Franklin, Y Seo
European Journal of Marketing 54 (9), 2171-2194, 2020
Toward Restoring Violated Trust: Exploring the Antecedents of Trust in Business-to-Business Relationships
D Franklin
Auckland University of Technology, 2014
Fit for Purpose: Augmented Reality and Branding
S Richter, C Beach, L Sajtos, D Franklin
Australia and New Zealand Marketing Academy Conference, 2023
Trust You, But Trust Your Outsourced Company?
SY Park, R Marshall, D Franklin, R De Villiers
Australia and New Zealand Marketing Academy Conference, 2023
Recipes for Recovery: A Configurational Approach to Developing and Deploying Interorganisational Trust Recovery Solutions Following Service Failure
D Franklin
Auckland University of Technology, 2020
Triggering trust: Emotions in co-creative sales interactions
M Lucchini, R Marshall, D Franklin
Australia and New Zealand Marketing Academy Conference, 2019
Spirituality and Family Support Driving Salespersons Performance
H Herjanto, D Franklin
Australia and New Zealand Marketing Academy Conference, 2019
Restoring Violated Trust: Toward Understanding the Factors Contributing to Trust Recovery Following Business-to-Business Service Failure
D Franklin, R Marshall, AM Kennedy
Innovation, Entrepreneurship and Knowledge Academy Conference, 2019
Investigating Salesperson Performance Factors: A Contemporary Meta-Analysis
H Herjanto, D Franklin
Australia and New Zealand Marketing Academy Conference, 2018
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