Stereotyping global brands: is warmth more important than competence? Ž Kolbl, M Arslanagic-Kalajdzic, A Diamantopoulos Journal of Business Research 104, 614-621, 2019 | 144 | 2019 |
Do brand warmth and brand competence add value to consumers? A stereotyping perspective Ž Kolbl, A Diamantopoulos, M Arslanagic-Kalajdzic, V Zabkar Journal of Business Research 118, 346-362, 2020 | 109 | 2020 |
The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer A Diamantopoulos, I Szőcs, A Florack, Ž Kolbl, M Egger International Marketing Review 38 (6), 1143-1165, 2021 | 33 | 2021 |
Brand revitalization: Don’t let your brands turn into sleepyheads Z Kolbl, M Konecnik Ruzzier, T Kolar Central european business review 4 (2), 5-11, 2015 | 23 | 2015 |
BRAND STEREOTYPES: APPLICATION AND TRANSFER Ž Kolbl | 2 | 2020 |
Global Brand Stereotypes and Consumer-Brand Identification: Is Warmth More Important Than Competence? Z Kolbl, M Arslanagic-Kalajdzic, A Diamantopoulos Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA), 2018 | 2 | 2018 |
Scrolling For Sweat: Unpacking The Dynamics Of Social Media, Motivation, Trust, And Repurchasing In The Fitness World V Vučković, T Kajtna, M Zalaznik, Ž Kolbl Kinesiologia Slovenica 29 (2), 119-135, 2023 | 1 | 2023 |
Identifikacija porabnikov z blagovno znamko: vloga porabnikove potrebe po edinstvenosti in vloga porabniških stereotipov Ž Kolbl, S Saračević Economic and Business Review 22 (4), 4, 2020 | 1 | 2020 |
Povezanost družbenih omrežij, motivacije za vadbo, zaupanja in ponovnega nakupa v industriji fitnesa V Vučković, T Kajtna, M Zalaznik, Ž Kolbl Kinesiologia Slovenica: scientific journal on sport 29 (2), 119-135, 2023 | | 2023 |
Trust in Formal Institutions in Times of Crisis and Behavioral Outcomes I Szcs, N Michaelidou, M Micevski, Ž Kolbl, S Kadic-Maglajlic, E Nemkova, ... 2023 EMAC Regional Conference: Marketing beyond the limits of Certainty …, 2023 | | 2023 |
It Takes Three to Tango: Brand-, Brand Buyer-& Brand Origin Stereotypes in Print Advertisements. A Content Analytic Study Ž Kolbl, A Diamantopoulos, E Plakoyiannaki 50th European Marketing Academy Conference (EMAC 2021), 2021 | | 2021 |
On the Interplay of Brand Origin, Brand and Brand User Stereotypes A Diamantopoulos, M Egger, A Florack, P Gidaković, Z Kolbl, I Szöcs, ... 11th EMAC Regional Conference, 2020 | | 2020 |
The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes I Szöcs, A Diamantopoulos, A Florack, M Egger, Z Kolbl | | 2019 |
Country and Brand Stereotypes as Drivers of Brand Evaluations I Szöcs, A Diamantopoulos, A Florack, M Egger, Z Kolbl Proceedings of the 48th European Marketing Academy Conference, 2019 | | 2019 |
THE MEDIATING ROLES OF PERCEIVED VALUE AND RISK ON GLOBAL BRAND PURCHASE: EVIDENCE FROM TWO EUROPEAN COUNTRIES Ž Kolbl, M Arslanagic-Kalajdzic, A Diamantopoulos, V Žabkar 2018 Global Marketing Conference at Tokyo, 584-584, 2018 | | 2018 |
How Does Brand Globalness and Localness Influence Consumer Perceptions of Value and Risk? Testing a Mediating Model in Three Countries A Diamantopoulos, M Arslanagic-Kalajdzic, Z Kolbl Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA), 2018 | | 2018 |
Perceived Value and Risk as Mediators Between Perceived Brand Globalness/Localness and Purchase Intentions Z Kolbl, A Diamantopoulos, M Arslanagic-Kalajdzic 47th European Marketing Academy Conference (EMAC 2018), 2018 | | 2018 |
Effects of Value and Risk Perceptions on Purchase Intentions for Global Brands: Evidence from Three European Countries Z Kolbl, A Diamantopoulos, M Arslanagic-Kalajdzic, V Zabkar 9th EMAC Regional Conference, 2018 | | 2018 |
Stereotyping Global and Local Brands: Does Warmth or Competence Matter More for Consumer-Brand Identification? Z Kolbl, M Arslanagic-Kalajdzic, A Diamantopoulos 8th European Marketing Academy Regional Conference: Bridging the Marketing …, 2017 | | 2017 |
Stereotyping Domestic and Foreign Brands: Navigating Brand Preference through Warmth and Competence Z Kolbl, M Arslanagic-Kalajdzic, A Diamantopoulos 26th Annual Consortium in International Marketing Research (CIMaR 2017 …, 2017 | | 2017 |