Follow
Živa Kolbl
Živa Kolbl
Assistant Professor, University of Ljubljana, School of Economics and Business
Verified email at ef.uni-lj.si
Title
Cited by
Cited by
Year
Stereotyping global brands: is warmth more important than competence?
Ž Kolbl, M Arslanagic-Kalajdzic, A Diamantopoulos
Journal of Business Research 104, 614-621, 2019
1442019
Do brand warmth and brand competence add value to consumers? A stereotyping perspective
Ž Kolbl, A Diamantopoulos, M Arslanagic-Kalajdzic, V Zabkar
Journal of Business Research 118, 346-362, 2020
1092020
The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer
A Diamantopoulos, I Szőcs, A Florack, Ž Kolbl, M Egger
International Marketing Review 38 (6), 1143-1165, 2021
332021
Brand revitalization: Don’t let your brands turn into sleepyheads
Z Kolbl, M Konecnik Ruzzier, T Kolar
Central european business review 4 (2), 5-11, 2015
232015
BRAND STEREOTYPES: APPLICATION AND TRANSFER
Ž Kolbl
22020
Global Brand Stereotypes and Consumer-Brand Identification: Is Warmth More Important Than Competence?
Z Kolbl, M Arslanagic-Kalajdzic, A Diamantopoulos
Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA), 2018
22018
Scrolling For Sweat: Unpacking The Dynamics Of Social Media, Motivation, Trust, And Repurchasing In The Fitness World
V Vučković, T Kajtna, M Zalaznik, Ž Kolbl
Kinesiologia Slovenica 29 (2), 119-135, 2023
12023
Identifikacija porabnikov z blagovno znamko: vloga porabnikove potrebe po edinstvenosti in vloga porabniških stereotipov
Ž Kolbl, S Saračević
Economic and Business Review 22 (4), 4, 2020
12020
Povezanost družbenih omrežij, motivacije za vadbo, zaupanja in ponovnega nakupa v industriji fitnesa
V Vučković, T Kajtna, M Zalaznik, Ž Kolbl
Kinesiologia Slovenica: scientific journal on sport 29 (2), 119-135, 2023
2023
Trust in Formal Institutions in Times of Crisis and Behavioral Outcomes
I Szcs, N Michaelidou, M Micevski, Ž Kolbl, S Kadic-Maglajlic, E Nemkova, ...
2023 EMAC Regional Conference: Marketing beyond the limits of Certainty …, 2023
2023
It Takes Three to Tango: Brand-, Brand Buyer-& Brand Origin Stereotypes in Print Advertisements. A Content Analytic Study
Ž Kolbl, A Diamantopoulos, E Plakoyiannaki
50th European Marketing Academy Conference (EMAC 2021), 2021
2021
On the Interplay of Brand Origin, Brand and Brand User Stereotypes
A Diamantopoulos, M Egger, A Florack, P Gidaković, Z Kolbl, I Szöcs, ...
11th EMAC Regional Conference, 2020
2020
The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes
I Szöcs, A Diamantopoulos, A Florack, M Egger, Z Kolbl
2019
Country and Brand Stereotypes as Drivers of Brand Evaluations
I Szöcs, A Diamantopoulos, A Florack, M Egger, Z Kolbl
Proceedings of the 48th European Marketing Academy Conference, 2019
2019
THE MEDIATING ROLES OF PERCEIVED VALUE AND RISK ON GLOBAL BRAND PURCHASE: EVIDENCE FROM TWO EUROPEAN COUNTRIES
Ž Kolbl, M Arslanagic-Kalajdzic, A Diamantopoulos, V Žabkar
2018 Global Marketing Conference at Tokyo, 584-584, 2018
2018
How Does Brand Globalness and Localness Influence Consumer Perceptions of Value and Risk? Testing a Mediating Model in Three Countries
A Diamantopoulos, M Arslanagic-Kalajdzic, Z Kolbl
Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA), 2018
2018
Perceived Value and Risk as Mediators Between Perceived Brand Globalness/Localness and Purchase Intentions
Z Kolbl, A Diamantopoulos, M Arslanagic-Kalajdzic
47th European Marketing Academy Conference (EMAC 2018), 2018
2018
Effects of Value and Risk Perceptions on Purchase Intentions for Global Brands: Evidence from Three European Countries
Z Kolbl, A Diamantopoulos, M Arslanagic-Kalajdzic, V Zabkar
9th EMAC Regional Conference, 2018
2018
Stereotyping Global and Local Brands: Does Warmth or Competence Matter More for Consumer-Brand Identification?
Z Kolbl, M Arslanagic-Kalajdzic, A Diamantopoulos
8th European Marketing Academy Regional Conference: Bridging the Marketing …, 2017
2017
Stereotyping Domestic and Foreign Brands: Navigating Brand Preference through Warmth and Competence
Z Kolbl, M Arslanagic-Kalajdzic, A Diamantopoulos
26th Annual Consortium in International Marketing Research (CIMaR 2017 …, 2017
2017
The system can't perform the operation now. Try again later.
Articles 1–20