| The mechanism of positive emotions linking consumer review consistency to brand attitudes: A moderated mediation analysis HH Wu, P Tipgomut, HFL Chung, WK Chu Asia Pacific Journal of Marketing and Logistics 32 (2), 575-588, 2020 | 25 | 2020 |
| Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach: insights, gaps and agenda for future research R De Villiers, P Tipgomut Australasian marketing journal 26 (4), 317-337, 2018 | 16 | 2018 |
| International market segmentation across consumption and communication categories: Identity, demographics, and consumer decisions and online habits R De Villiers, P Tipgomut, A Franklin IntechOpen, 2020 | 10 | 2020 |
| Beauty types of female advertising models in Asia P Tipgomut, LJ Paas, A McNaught International Journal of Market Research 64 (6), 799-821, 2022 | 3 | 2022 |
| The adoption journey of QCA as research method: A meta-analysis of a decade in marketing academic literature R De Villiers, P Tipgomut, AC Hess Journal of Global Scholars of Marketing Science 32 (2), 198-221, 2022 | 1 | 2022 |
| Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements P Tipgomut, LJ Paas, A McNaught Marketing Letters 32, 441-454, 2021 | 1 | 2021 |
| Theoretical Advances in Service Breakdown Prevention and Recovery: Rich Service Enactment to Improve Server-Client Interactions and Outcomes R de Villiers, AG Woodside, P Tipgomut Australasian Marketing Journal 31 (2), 164-180, 2023 | | 2023 |
| Cutting edge: consumers' attitudes towards advertisements portraying female models who have undergone cosmetic surgery: a thesis presented in partial fulfilment of the … P Tipgomut Massey University, 2018 | | 2018 |
Rouxelle De VilliersSenior Lecturer at AUT, New ZealandVerified email at aut.ac.nz
