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Pornchanoke Tipgomut
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The mechanism of positive emotions linking consumer review consistency to brand attitudes: A moderated mediation analysis
HH Wu, P Tipgomut, HFL Chung, WK Chu
Asia Pacific Journal of Marketing and Logistics 32 (2), 575-588, 2020
262020
Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach: insights, gaps and agenda for future research
R De Villiers, P Tipgomut
Australasian marketing journal 26 (4), 317-337, 2018
162018
International market segmentation across consumption and communication categories: Identity, demographics, and consumer decisions and online habits
R De Villiers, P Tipgomut, A Franklin
IntechOpen, 2020
102020
Beauty types of female advertising models in Asia
P Tipgomut, LJ Paas, A McNaught
International Journal of Market Research 64 (6), 799-821, 2022
42022
The adoption journey of QCA as research method: A meta-analysis of a decade in marketing academic literature
R De Villiers, P Tipgomut, AC Hess
Journal of Global Scholars of Marketing Science 32 (2), 198-221, 2022
12022
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
P Tipgomut, LJ Paas, A McNaught
Marketing Letters 32, 441-454, 2021
12021
Theoretical Advances in Service Breakdown Prevention and Recovery: Rich Service Enactment to Improve Server-Client Interactions and Outcomes
R de Villiers, AG Woodside, P Tipgomut
Australasian Marketing Journal 31 (2), 164-180, 2023
2023
Cutting edge: consumers' attitudes towards advertisements portraying female models who have undergone cosmetic surgery: a thesis presented in partial fulfilment of the …
P Tipgomut
Massey University, 2018
2018
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