| The blame frame: Media attribution of culpability about the MMR–autism vaccination scare A Holton, B Weberling, CE Clarke, MJ Smith Health communication 27 (7), 690-701, 2012 | 190 | 2012 |
| From social media to mainstream news: The information flow of the vaccine-autism controversy in the US, Canada, and the UK SM Jang, BW Mckeever, R Mckeever, JK Kim Health communication 34 (1), 110-117, 2019 | 153 | 2019 |
| Nonprofit relationship management: Extending the organization-public relationship to loyalty and behaviors GN Pressgrove, BW McKeever Journal of Public Relations Research 28 (3-4), 193-211, 2016 | 142 | 2016 |
| The power of a picture: Overcoming scientific misinformation by communicating weight-of-evidence information with visual exemplars GN Dixon, BW McKeever, AE Holton, C Clarke, G Eosco Journal of Communication 65 (4), 639-659, 2015 | 141 | 2015 |
| News framing of autism: Understanding media advocacy and the combating autism act BW McKeever Science communication 35 (2), 213-240, 2013 | 114 | 2013 |
| What is Contagious? Exploring why content goes viral on Twitter: A case study of the ALS Ice Bucket Challenge G Pressgrove, BW McKeever, SM Jang International Journal of Nonprofit and Voluntary Sector Marketing 23 (1), e1586, 2018 | 105 | 2018 |
| Preparing for a COVID-19 vaccine: a mixed methods study of vaccine hesitant parents ME Rhodes, B Sundstrom, E Ritter, BW McKeever, R McKeever Journal of Health Communication 25 (10), 831-837, 2020 | 101 | 2020 |
| From awareness to advocacy: Understanding nonprofit communication, participation, and support BW McKeever Journal of Public Relations Research 25 (4), 307-328, 2013 | 88 | 2013 |
| Silent majority: Childhood vaccinations and antecedents to communicative action BW McKeever, R McKeever, AE Holton, JY Li Mass Communication and Society 19 (4), 476-498, 2016 | 82 | 2016 |
| Including “evidentiary balance” in news media coverage of vaccine risk CE Clarke, GN Dixon, A Holton, BW McKeever Health communication 30 (5), 461-472, 2015 | 82 | 2015 |
| Framing breast cancer: Building an agenda through online advocacy and fundraising B Weberling Public Relations Review 38 (1), 108-115, 2012 | 65 | 2012 |
| Perceived hostile media bias, presumed media influence, and opinions about immigrants and immigration BW McKeever, D Riffe, FD Carpentier Southern Communication Journal 77 (5), 420-437, 2012 | 58 | 2012 |
| Toward a theory of situational support: A model for exploring fundraising, advocacy and organizational support BW McKeever, G Pressgrove, R McKeever, Y Zheng Public Relations Review 42 (1), 219-222, 2016 | 53 | 2016 |
| Forging effective corporate/nonprofit partnerships for CSR programs DL Remund, BW McKeever Journal of Communication Management 22 (3), 309-326, 2018 | 40 | 2018 |
| Key messages and message integrity as concepts and metrics in communication evaluation C E. Carroll, N C. Huang-Horowitz, B Weberling McKeever, N Williams Journal of Communication Management 18 (4), 386-401, 2014 | 31 | 2014 |
| Gauging the public's preparedness for mobile public relations: The “Text for Haiti” campaign B Weberling, RD Waters Public Relations Review 38 (1), 51-55, 2012 | 31 | 2012 |
| Identifying and analyzing health-related themes in disinformation shared by conservative and liberal Russian trolls on twitter A Karami, M Lundy, F Webb, G Turner-McGrievy, BW McKeever, ... International journal of environmental research and public health 18 (4), 2159, 2021 | 28 | 2021 |
| News framing of avian flu: Media advocacy and response to a public health crisis M Choi, BW McKeever Newspaper Research Journal 40 (4), 451-466, 2019 | 28 | 2019 |
| Communicating to improve health: Using theory to improve fundraising for health-related events Y Zheng, BW McKeever Nonprofit and Voluntary Sector Quarterly 45 (6), 1276-1296, 2016 | 28 | 2016 |
| The status of health communication: Education and employment outlook for a growing field BW McKeever Journal of health communication 19 (12), 1408-1423, 2014 | 27 | 2014 |
Robert McKeeverThe University of AlabamaVerified email at ua.edu
