Laszlo Jozsa
Laszlo Jozsa
Széchenyi István University- Selye János University
Verified email at sze.hu
TitleCited byYear
In-store marketing: a strategic perspective
KS Fam, B Merrilees, JE Richard, L Jozsa, Y Li, J Krisjanous
Asia Pacific Journal of Marketing and Logistics 23 (2), 165-176, 2011
452011
Döntésorientált marketing
L Józsa, I Piskóti, G Rekettye, Z Veres
Bp. KJK-Kerszöv Jogi és Üzleti Kiadó, 2005
302005
Marketing strategy
L Józsa, L Moutinho
Akademiai Kiado, 2005
182005
Beliefs about advertising in China: empirical evidence from Hong Kong and Shanghai consumers
L Jozsa, A Insch, J Krisjanous, KS Fam
Journal of Consumer Marketing 27 (7), 594-603, 2010
102010
E-commerce and the Hungarian population
L Józsa, Z Deli
Proceedings of EIRASS Conference, Portland, USA 27, 2003
62003
The effect of the perceived value of cultural services on the quality of life
I Ercsey, L Józsa
International Review on Public and Nonprofit Marketing 13 (1), 15-36, 2016
52016
The Subjective quality of life and the cultural activities
I Ercsey, L Józsa
Contemporary Research on Organization Management and Administration 2 (2 …, 2014
52014
Domináns vállalat versenyképességének hatása az ellátási láncban (Effects of competitiveness of the dominant company in the supply chain)
T Brányi, L Józsa, E Seres-Huszárik
Vezetéstudomány-Budapest Management Review 46 (3), 38-44, 2015
42015
The Sales Promotion Activities of Small Independent Retailers in Hungary.
L Józsa, V Keller
International Journal of Business Insights & Transformation 5 (3), 2012
42012
Modelling satisfaction with ATMs: A cross-country comparison
MMH Goode, HR Snee, LA Moutinho, L Józsa
Journal of Financial Services Marketing 5 (3), 238-245, 2001
42001
Factors determining the development of business relationships in the advertising market
E Seres-Huszárik, L Józsa, Z Tóth
Acta Polytech. Hung 14, 65-82, 2017
22017
The role of social capital in the transdanubian winery networks
Á Brányi, J László
Journal of Economics & Management, 78-94, 2015
22015
Power of companies in supply chains and their effect on network development
T Brányi, L Józsa
Journal of Economics & Management 19, 221-239, 2015
22015
INTERPRETATION OF MARKETING THEORY IN ISLAMIC CONTEXT.
V FERENCZOVÁ, L JÓZSA
Marketing science & inspirations 13 (1), 2018
12018
The Influence of Social Capital on Pricing Policy-A Case for Cooperation among Hungarian Wineries.
Á Brányi, L Józsa
International Journal of Business Insights & Transformation 9 (1), 2015
12015
Civic engagement profiles and youth membership in associations: Implications for marketing in the non-profit sector
JL Vázquez, A Lanero, P Gutiérrez, MP García, I Ercsey, L Józsa, ...
Responsibility and Sustainability 3 (1), 1-12, 2014
12014
Study on hungarian students’ ethnocentric consumer attitude
L JÓZSA, J KÁLDI, S NÉMETH
Róbert, P.(szerk.)„Gazdaság és morál: tiszta társadalom, tiszta gazdaság …, 2012
12012
Personal Selling Management in Hungary, Portugal and New Zealand-Is There a Link between Personal Selling and Collectivism
L Yang, L Jozsa, KC Chung, X Dai, KS Fam
International Journal of Business and Society 9 (2), 65, 2008
12008
Relationship among service guarantees, perceived reliability, and psychological affect
I Ercsey, L Józsa
ANZMAC Conference, Sydney, November, 2008
12008
What Drives Small Retailers to Adopt an Integrated Marketing Communications Approach?
KS Fam, B Merrilees, H Yu, L Jozsa
2007 International Conference on Service Systems and Service Management, 1-6, 2007
12007
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Articles 1–20